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As the core component of new energy vehicles, the motor has attracted the rush of capital from all sides. According to understanding, at present, there are many participating enterprises in China's new energy vehicle motor market, reaching more than 200, and the market is more dispersed.
In addition, since 2017, foreign enterprises including BorgWarner, Continental Group, Siemens, Bosch and other foreign enterprises have accelerated their seizure of China's motor market share through localization layout, making the domestic motor market more competitive.
Overall, the current domestic motor market is showing a multi-party battle pattern of competition, car companies, new entrants, third-party motor companies, foreign motor brands and other enterprises compete, who will win the world has yet to be verified.
The market is in a free-for-all pattern
At present, the domestic motor production enterprises are mainly divided into the following categories: first, with the traditional vehicle and its parts production experience of the automobile enterprises, such as BYD, SAIC, Yutong bus, Nanjing Jinlong, Yuchai Group, Wanxiang Group, China Southern Locomotive and so on;
The second category is the third party motor enterprises, including the traditional motor production experience of ocean motor, Jiangte motor, Founder motor, etc., as well as motor enterprises established specifically for electric vehicles, such as Jingjin Electric, Shanghai Electric Drive, Shanghai Dajun and so on.
The third category is the transformation layout of traditional auto parts giants, such as Bosch, BorgWarner, ZF and other leading foreign brands, which are gradually increasing their market share in the field of new energy passenger vehicles.
Because the vehicle needs to be deeply matched with the motor development, the current vehicle manufacturers and third-party motor companies have obvious market advantages. At the same time, in order to better reduce costs and achieve resource integration, more and more Oems choose to master motor research and development technology through joint ventures, equity participation or independent research and development.
According to the data, in 2017, the top ten enterprises in terms of motor installed capacity are BYD, BAIC New Energy, Shanghai Electric Drive, Jingjin Electric, Jiangling New energy and other enterprises, accounting for 57.56% of the total installed capacity. Among them, there are 4 vehicle companies, and the installed capacity accounts for more than 60%. Specific data are as follows:
Overall, the current domestic motor market share is mainly divided by Oems and third-party motor companies, while the share of joint venture brands and foreign brands is still small. However, Gaogong Electric Vehicle Network noted that the share of foreign motor brands in new energy passenger vehicles is gradually increasing.
In addition, according to the statistics of the 2017 new product announcement, in the field of buses and passenger cars, motor supporting enterprises have begun to concentrate, mainly to the vehicle factory and Jingjin Electric, Suzhou Green control, Shanghai Dajun and other third-party motor enterprises. However, in the field of special vehicles, the number of supporting motor enterprises is mostly, and the number of supporting enterprises is not large, and the market is more dispersed.
"Alliance longitudinal and horizontal" mode is enabled
In recent years, there have been more and more mergers and acquisitions and joint ventures in the field of electric motors for new energy vehicles, and the "joint longitudinal and horizontal" model has become more and more prominent.
A number of senior experts in the industry revealed that there is still a certain gap between the current domestic motor system and the advanced level of foreign countries, in order to ensure the market competitiveness of enterprises in the future industrial chain, some enterprises began to build new energy vehicle motors with well-known foreign motor companies.
On the one hand, many car companies, including BAIC New Energy, Chery and Jianghuai, have set up joint ventures with foreign parts giants and leading motor companies. For example, Chery and Yaskawa Motor, Jianghuai and Juyi Power, etc., and BAIC New Energy not only cooperates with Siemens to develop motor drive systems, but also sets up a joint venture with BAIC New Ocean Motor Company.
Many car company leaders said that with the continuous decline of subsidies, car companies to master the development and production of core parts, can better grasp the independent pricing power and cost control ability.
On the other hand, in order to better cut into the field of electric motors for new energy vehicles, auto parts companies have begun to cooperate with overseas enterprises. So far, Hua Yu Automobile and Magna, Camel shares and Croatia Rimac, Wan 'an Technology and Protean Holdings Corp have established joint ventures.
In fact, as early as a few years ago, the new energy vehicle motor industry has already carried out a wave of mergers and acquisitions, such as the acquisition of Shanghai electric drive by Ocean Electric, the acquisition of Shanghai Dajun by Zhenghai Magnetic Materials, and the acquisition of Japan's Nikko Electric by Ningbo Yunsheng.
Foreign motor brands to seize the victory pursuit
Since 2017, foreign motor brands are accelerating to seize the Chinese motor market. Valeo, Siemens, Bosch and other overseas giants have built electric motor projects for new energy vehicles in China to seize the huge Chinese motor market. Among them, Valeo and Siemens jointly built a new energy vehicle drive motor project in Changshu, Jiangsu Province, and the products are mainly supplied to major automobile OEM factories in China.
In addition, there are many industry insiders confirmed that multinational giants, including Continental Group and Valeo, have reported "extremely low" prices to the OEM, and want to use "low price strategy" to seize market share.
"Foreign motor enterprises have more advantages in product cost control, and the price of core components is lower than that of independent brands, and the price is at least 20% lower." Some insiders admit that foreign-funded motor electronic control enterprises enter the Chinese market, and the price decline is an inevitable trend.
It is understood that a number of foreign companies, including Bosch, have launched an electric drive system assembly (motor + controller + reducer) below 10,000 yuan.
However, because the domestic motor system for new energy vehicles has not yet achieved large-scale production, and the life cycle of the motor system is generally short, coupled with the rising price of motor raw materials and other reasons, the domestic new energy passenger car motor system assembly generally needs more than 25,000 yuan, while the motor system of commercial vehicles needs 7-120,000 yuan/set.
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